Most importers want a clean breakdown: supplier cost + Alibaba payment fee + shipping = landed cost. Then: cost per unit, selling price and profit margin.
Enter the supplier amount in USD and your exchange rate. We add the Alibaba payment fee (%) to estimate what you’ll pay in total.
Choose your shipping method and enter the chargeable weight (air) or volume (sea). Units + FX can carry over from the Supplier tab.
We combine Supplier + Shipping to estimate landed cost. Then you choose how you price: by target margin or markup.
Clear breakdown: supplier + fee + shipping → landed cost. Then price → profit.
Supplier payment includes the Alibaba payment fee you entered.
Air shipping is calculated in USD and converted to KES. Sea shipping is already in KES.
If you choose Target Margin, margin = profit ÷ selling price. If you choose Markup, markup = profit ÷ cost.
We’ll send a simple breakdown of supplier cost, shipping, landed cost and profit to your email.