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New Income Tax Bands for April 2020

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Following the assent of the Tax Laws Amendment Bill 2020, new PAYE rates came into effect on 25th April 2020 lowering the income tax bands by 10% and increased personal relief to KSh 28,800 per year from 16,896 per annum. These changes will marginally lower the tax burden for Kenyan citizens and increase take home pay. These changes were introduced by President Uhuru Kenyatta to offer tax relief to citizens due to economic effects of the coronavirus commonly referred to as COVID19.

Annual ​Taxable IncomeTax Rate
KSh0 – KSh288,00010%
KSh288,001 – KSh488,00015%
KSh488,001 – KSh688,00020%
Above KSh688,00025%

Calculate Your PAYE Starting April 2020

Monthly ​Taxable IncomeTax Rate
KSh0 – KSh24,00010%
KSh24,001 – KSh40,66715%
KSh40,668 – KSh57,33320%
Above KSh57,33325%

The Importance of Building a Mailing List for Small Business

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Email marketing is more vital than ever as a tool to boost a small business’s consumer base and core earnings. There is very little else that can affect a company’s core much faster than a well-organized e-mail marketing system to a big and well-nurtured e-mail list.

A business can quickly and inexpensively provide a great deal of tailored and customized messages at fixed periods for next to nothing, so why not make the most of it? Every small and growing business must do this, the earlier rather the better. Businesses that haven’t established a proper email marketing technique are actually leaving cash on the table, so to speak, by not utilizing this critical technique of marketing.

Before launching any e-mail marketing campaign, first you need to have a thorough list of potential customers’ email addresses. There are a variety of ways to get this moving swiftly but first we will be discussing about the importance of having a mailing list to a small business and then we will find out how they can build a mailing list using Constant Contact.

The Importance of Building a Mailing List

  • Each subscriber on your mailing list adds to your business’s worth. As they are most likely to end up being customers and generate more income.
  • Developing a mailing list offers you the opportunity to connect with potential customers with no constraint via email.
  • A mailing list enables you to learn and segment your potential customers and focus on what the they like and follow them up.
  • Email marketing makes your interaction with customers more personal.With a well segmented mailing list, you can customize messages to fit your customers individual needs.
  • Building a mailing list from your customers’ orders enables to you remarket your products and services when. Customers are likely to visit your platform again when you email them, welcoming them for a special deal or launching new services.

How to Build Up Your Mailing List

A great majority of small businesses experience unsatisfactory results with e-mail marketing either because they are not sure how to properly execute their campaigns or they are not using the right service for this purpose.

Constant Contact has offers the typical email marketing tools, in reality it goes way beyond the ordinary. What sets it apart from others is that everything has been developed in a user-friendly way, which makes communication with your customers via email. It also ensures that users can easily manage their email campaigns and immediately check which one is performing and which isn’t to ensure you’re on the right track.

Using Constant Contact to Grow Your Mailing List

1. Pop-up Sign-up Form

Constant Contact enables you to create a Pop-up Form is embedded using HTML in your website and pops into view after a particular trigger event. The form enables users to submit their contact information and subscribe to your mailing list.

2. Lead Generation Landing Page

Constant Contact enables you to create landing page, that is stand-alone, designed with the look and feel of your website. The page collects users’ contact data and automatically subscribes them to your mailing list.

3. Facebook Lead Advertisement

Constant Contact can help you setup and run Facebook Ad to build up your mailing list at budget that works for your for business. The ad will reach a specific set out demographic like age group, desired location and user with specific interests, etc.

4. List Builder App

ListBuilder App is available on both on Google Play Store and Apple Store and provides a platform small businesses to register new subscribers to their mailing list through a phone or tablet instantly. The App is comes in handy especially if you spend a great deal of time at local trade shows, exhibitions or expos.

NB: This article contains Constant Contact affiliate links to products. We may receive a commission for purchases made through these links.

How to Register for Turnover Tax (TOT) on iTax in 2020

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  • Open iTax portal – https://iTax.kra.go.ke/KRA-Portal
  • Enter KRA PIN, click Continue and Enter iTax password
  • Answer the numerical security question to access your iTax account.
  • To Register for Turnover Tax click on the Registration menu, select Amend PIN Details option
  • In the e-Amendment of Registration form, select Online Form from  Mode of Amendment* options then click Next button
  • In the Individual Registration Amendment Form check the option of PIN then select “Basic Information” in form below. Click Next button.
  • In Section A : Basic Information form, select “YES” option on “Do you want to register for TOT *” question. A pop up will appear as below, Select “OK”
  • In Obligation Details, enter your small business registration details as a source of business of income. Then Click Submit
  • An iTax e-Return Acknowledgement receipt will be generated, Download the e-Return Acknowledge slip for your records.

Top 5 Benefits of Email Marketing for Small Business

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Email marketing is an excellent essential tool to develop your business in the fast-paced world of internet business. The main reason is due to email marketing offers open, casual, as well as interactive communications to your target audience.

Benefits of Email Marketing

Email marketing could really benefit small businesses with the fact that they have further flexibility in their reputation. For instance, a small business could build and develop trust with its local customers more quickly than those bigger companies that might not resonate easily with the smaller communities.  

If you are interested in using email marketing as your marketing strategy, do note that one of the significant practices to be included in email marketing is the features of transparency and honesty to all of your customers. You also should consider that the old-styled emails have been failing out of preference since modern customers have been evolving and respond better to active approaches delivered by email marketing.

1. Email marketing offers improved communication

Email Marketing has stood the test of time and continue offer an reliable way to communicate with customers. In this modern day and age, email marketing plays a critical role in staying top of mind with customers. Whether it’s notifying about new offers, issue coupon codes for ecommerce, or promote new products/services.

2. Strengthen relationships with customers

Email marketing offers a more effective solution than social media. In the context of building up a strong relationship with the customers, email marketing has approved to offer a more effective solution rather than social media platforms.

In fact, a report has mentioned that customer acquisition from email marketing utilization has multiplied within four years preceding 2013.

3. Email marketing is cost-effective

Email marketing is most cost-effective digital marketing channel because of it’s simple and easy implement. For example, Constant Contact platform includes professionally-designed templates and Drag & Drop features that allows users to design and build HTML newsletters without prior coding knowledge.

These enables small businesses to get their message out to their target audience, quick and easy as compared to other marketing channels such as adwords, Facebook ads and Youtube ads which are which are cost intensive to design and run. It’s for this reason email marketing is arguably one of the most reliable online marketing strategies for small businesses online that generates sales and high yield returns on the time spent designing and executing email marketing campaign.

4. Email marketing is personal and customizable

Constant Contact email marketing platform offers email list segmentation whereby you can split your subscriber list based on a number of conditions. This in return enable small business customize each segment needs and reach the right person, with the right offer and at the right time. This ensures the information you provide resonates with your target audience needs and adds value to your brand.

Constant Contact email marketing solution also allows you to address each subscriber personally by name, customize newsletter based on the different email lists, and eventually communicated with each individual in their inbox privately.

5. Email marketing is measurable

Constant Contact Email Marketing solution makes it easier for you to get a real picture around your performance, make sound business adjustments to improve business effectiveness. Constant contact tracks email opens, click-through rates, conversion rates and unsubscription. Small business owners can use this data to make decisions like what works, what doesn’t work etc.

What are you waiting for, register your business now and get all the benefits of email marketing provided by Constant Contact. The platform understands the small business owner’s needs and even offers One Month FREE Trial. This enables you to test the product with enough time and figure out whether it is a perfect fit for your business.

NB: This article contains Constant Contact affiliate links to products. We may receive a commission for purchases made through these links.

How to Repay iPesa Loan via M-PESA Paybill Number 192010

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  1. Open Safaricom SIM Tool Kit
  2. Select M-PESA
  3. Select Lipa na M-PESA
  4. Select Pay Bill
  5. Select Enter Business no. iPesa’s PayBill Number 192010 and press OK
  6. Select Enter Account no. Phone Number (e.g. 700 xxx xxx) press OK
  7. Enter Amount and press OK
  8. Enter M-PESA PIN and press OK
  9. M-PESA HAKIKISHA, You will get a notification e.g. “Pay XGO Kenya Limited KSh4,500.00 for Account 700 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh28.00”. Pressing Cancel will complete the transaction.
  10. You will receive a confirmation SMS from M-PESA and iPesa

How to Repay Tala Loan via M-PESA Paybill Number 851900

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  1. Open Safaricom SIM Tool Kit
  2. Select M-PESA
  3. Select Lipa na M-PESA
  4. Select Pay Bill
  5. Select Enter Business no. Tala’s PayBill Number 851900 and press OK
  6. Select Enter Account no. Phone Number (e.g. 0700 xxx xxx) press OK
  7. Enter Amount and press OK
  8. Enter M-PESA PIN and press OK
  9. M-PESA HAKIKISHA, You will get a notification e.g. “Pay Inventure Mobile Kenya LTD KSh34,500.00 for Account 0700 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh112.00”. Pressing Cancel will complete the transaction.
  10. You will receive a confirmation SMS from M-PESA and Tala shortcode 21991

Calculate Tala Loan Charges

  1. Tala Loan Calculator
  2. Lipa na M-PESA Transaction Cost Calculator

How to Repay OPesa Loan via M-PESA Paybill Number 606280

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  1. Open Safaricom SIM Tool Kit
  2. Select M-PESA
  3. Select Lipa na M-PESA
  4. Select Pay Bill
  5. Select Enter Business no. Okash PayBill Number 606280 and press OK
  6. Select Enter Account no. Phone Number (e.g. 0700 xxx xxx) press OK
  7. Enter Amount and press OK
  8. Enter M-PESA PIN and press OK
  9. M-PESA HAKIKISHA, You will get a notification e.g. “Pay Tenspot Kenya LTD KSh1,000.00 for Account 0700 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh25.00”. Pressing Cancel will complete the transaction.
  10. You will receive a confirmation SMS from M-PESA
  11. You will also receive a confirmation SMS from OPesa

How to Renew Showmax Subscription via M-PESA Paybill Number 852552

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  1. Log on to your Showmax Account, Select My Account from the drop-down menu on the top right corner.
  2. Select Manage Subscription and click Subscribe Now. Select M-PESA as payment method and preferred subscription.
  3. Open Safaricom SIM Tool Kit
  4. Select M-PESA
  5. Select Lipa na M-PESA
  6. Select Pay Bill
  7. Select Enter Business no. Showmax Paybill Number 852552 and press OK
  8. Select Enter Account no. Phone No. for the Order (e.g. 0702 xxx xxx) press OK. Please ensure you are paying using the same phone number registered on your Showmax Account
  9. Enter Amount and press OK
  10. Enter M-PESA PIN and press OK
  11. M-PESA HAKIKISHA, You will get a notification e.g. “Pay Showmax KSh375.00 for Account 0702 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh23.00”. Pressing Cancel will complete the transaction.
  12. You will receive a confirmation SMS from M-PESA
  13. On the Showmax website, click on the Validate M-PESA button on the bottom right corner of the website to start watching.

How to Buy Goods on AliExpress via M-PESA Paybill Number 614250

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  1. Open Safaricom SIM Tool Kit
  2. Select M-PESA
  3. Select Lipa na M-PESA
  4. Select Pay Bill
  5. Select Enter Business no. AliExpress Paybill Number 614250 and press OK
  6. Select Enter Account no. INSTITUTION NO. for the Order (e.g. 1100 xxx xxx) press OK
  7. Enter Amount and press OK
  8. Enter M-PESA PIN and press OK
  9. M-PESA HAKIKISHA, You will get a notification e.g. “Pay AliExpress KSh1,000.00 for Account 1100 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh25.00”. Pressing Cancel will complete the transaction.
  10. You will receive a confirmation SMS from M-PESA
  11. You will also receive a order confirmation email from AliExpress

How to Repay Branch Loan via M-PESA Paybill Number 998608

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  1. Open Safaricom SIM Tool Kit
  2. Select M-PESA
  3. Select Lipa na M-PESA
  4. Select Pay Bill
  5. Select Enter Business no. Branch PayBill Number 998608 and press OK
  6. Select Enter Account no. Phone Number (e.g. 0700 xxx xxx) press OK
  7. Enter Amount and press OK
  8. Enter M-PESA PIN and press OK
  9. M-PESA HAKIKISHA, You will get a notification e.g. “Pay Branch International LTD KSh10,000.00 for Account 0700 xxx xxx. To STOP this transaction send any letter or number within 25 seconds Cost: Ksh25.00”. Pressing Cancel will complete the transaction.
  10. You will receive a confirmation SMS from M-PESA
  11. You will also receive a confirmation SMS from BranchCo